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Marketing Kurs

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Einstieg ins Marketing

Dich interessiert Marketing? In diesem Kurs werden verschiedene Techniken und Instrumente, sowie Strategien erklärt. Du bekommst konkrete und clevere Tipps aus dem Marketingbereich!

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Ich habe 6 Jahre eine eigene Werbeagentur geleitet und viele Kampagnen für Kunden erstellt. Meine ganze Erfahrung bringe ich jetzt in diesen Kurs ein und mit Beispielen aus der Praxis können wir Dir zeigen, wie auch Du Dein Business weiterbringen kannst.

Kursinhalt:

  • Aufbau eines Marketingkonzeptes
  • Markt- und Konkurrenzanalyse
  • SWOT-Analyse
  • Produktportfolio
  • Segmentierung und Zielgruppenbildung
  • Marketing-Mix
  • Preisgestaltung
  • Distribution
  • Mediaplanung
  • Werbung
  • Direktmarketing
  • Online-Marketing
  • Verkaufsförderung und PR

Voraussetzungen:
Keine Vorkenntnisse nötig.

Zielgruppe:
Selbstständige, die konkrete Massnahmen für ihre Unternehmen umsetzen möchten.
Personen die sich eine Zukunft im Bereich Marketing vorstellen können und erst einmal etwas darüber wissen möchten.
Entscheidungsträger, die mit Marketingexperten zusammenarbeiten.

Lernziel:
Einblick in die Welt des Marketings und selbstverständlicher Umgang mit den wichtigsten Begriffen. Mit vielen Beispielen wird Dir die Wirksamkeit von Marketingmassnahmen erklärt.

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Einstieg ins Marketing

max. 8 Teilnehmer

8 Lektionen

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Dauer:
4 Kursabende – je 2.5h

Datum:
30. April – 28. Mai 2018

Zeit:
jeweils Montags
von 18 bis 20:30 Uhr
(ausser Pfingstmontag)

Verpflegung:
Snacks und Getränke sind inklusive

Kursentgeld:
CHF 440.–
inkl. Lehrmittel
inkl. allfälliger MwSt.

Abschluss:
Kursbestätigung mit Details zum Kursinhalt

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